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In any operation, join up with the best. You will gain from the strengths of those around you.
-WARREN BUFFET, CHAIRMAN AND CEO, BERKSHIRE HATHAWAY
CONTACT US TO SEE
WHAT'S POSSIBLE
WHY PENFED REALTY?
At Berkshire Hathaway HomeServices PenFed Realty, we MAKE IT EASY for you to succeed.
MAXIMIZED
EARNINGS
Earn 100% commission with our agent-friendly company dollar cap
BEST-IN-CLASS TECHNOLOGY
Use only the most effective, powerful and intuitive tools to save time and money
TRANSITION
ASSISTANCE
For experienced agents, onboard smoothly with a generous transition assistance package to help jumpstart your marketing
UNPARALLELED
SUPPORT
Leverage our amazing support staff, automated tools, coaching programs and concierge services
MEET OUR AGENTS
MEETING
MAXIMIZE YOUR EARNINGS
WIN MORE LISTINGS
Our powerful programs help your sellers revamp their home to get it sold fast and for more money!
PenFed Realty Makeover Advantage
PenFed Realty Makeover Advantage is a six-month, interest-free renovation loan of up to $25,000** that our clients can use to fund their pre-sale renovation project.
Curbio renovation
Curbio is a turnkey renovation service for homeowners who want to quickly sell their home for the best possible price but wish to defer payment until after the closing and outsource.
To receive the advertised product, you must become a member of PenFed Credit Union, which is federally insured by the NCUA. 1.0% APR for 6 months. After that, a fixed APR between 6.49% and 17.99% applies. Your fixed APR applicable after the promo expiration will be determined at the time of loan disbursement and will be based on your application and credit information. Not all applicants will qualify for the lowest rate. Rates quoted assume excellent borrower credit history. The 0% APR for 6 months offer is valid for consumers working with a PFR agent. To be eligible for the 0% APR for 6 months, you must submit a PenFed personal loan application through your PFR agent. “0% APR” means all loan payments received in the 6 months following loan origination will be applied exclusively to your unpaid loan balance. After 6 months, your loan payments will be applied to the unpaid loan balance and applicable finance charges. ©2020 Pentagon Federal Credit Union.
INDUSTRY-LEADING COMMISSION SPLITS
Our generous commission splits reward success with more success
COMPANY DOLLAR CAP
We make it easy for you to reach 100% commission so you can maximize your profits and increase your earnings
TRANSITION ASSISTANCE
We offer upfront financial assistance to experienced agents for your personal branding, marketing expenses and transaction support
AGENT REFERRAL PROGRAM
Our TeamBuilder program rewards you continuously for referring productive agents to our company
UNPARALLELED support
YOUR TIME IS MONEY. So why spend time and money designing brochures, marketing your listings, or managing your transactions when you could be meeting clients and generating more business instead? At PenFed Realty, you can outsource services such as property marketing, transaction processing, design services, and video production (among other things) to your in-house team.
We call it "in-sourcing."
OFFICE SUPPORT
Each of our offices is staffed with an Agent Services Administrator, ready to lend a hand with your long and never-ending To-Do list. They are ready to provide assistance with:
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Marketing your listings
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Processing your transactions
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Administrative tasks
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Commission processing
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Office procedures
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And whatever else you need
Business Support
Meet RECS! Your one-stop-shop for everything you need to promote your listing and your business. Our Real Estate Concierge Service makes it easy for you to focus on your clients and win more business.
PROPERTY MARKETING
TRANSACTION MANAGEMENT
CREATIVE & VIDEO SERVICES
Promote your listings with just a few clicks
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Complete "Just Listed," “Just Sold” and “Price Reduced” marketing package
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One-week company-paid digital ad campaign, on social media and popular websites
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Global syndication on over 36,000 websites
Hands-free contract-to-close
transaction management
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From initial client communication to scheduling settlements (and everything in between)
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Experienced team of transaction coordinators
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Two packages to choose from
Your in-house marketing team is ready
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Brand identification and creation: logo, tagline, flyers video and more
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Custom anything: flyers, brochures, open house materials and anything else you need
Want to learn more about how we support our agents?
robust technology
Are you working for your brokerage or is your brokerage working for you? At PenFed Realty, we provide our agents with best-in-class tools and technology that work FOR THEM. Here are our agents' favorites.
INTERACTIVE LISTING PRESENTATIONS
We make it easy for our agents to create powerful, impactful, and interactive listing presentations that are perfect for virtual and face-to-face meetings. Our beautifully-designed listing presentations are connected directly to the MLS and provide powerful insights into the market and local comparables.
automated LISTING ADS
As a PenFed Realty agent, each of your listings receives one week of FREE digital advertising on the open Internet and social media, targeted to high-propensity buyers within a 15-mile radius of the property. In addition, through the power of retargeting, our program also generates a free digital branding ad campaign for you.
MARKETING AUTOMATION
Stunning marketing materials "automagically" created for you! Plus, freshly updated materials when your listing is Just Listed, Just Sold, Open House, or Price Reduced. All you have to do is enter your listing into the MLS as you normally do, and soon after you will receive an email with links to your materials such as social media graphics, a single property website, postcards, flyers & more! Need to tweak your design or swap some photos around? All of your pieces can be edited to best showcase your listing.
MARKETING RESOURCE CENTER
For agents who prefer to create their own marketing materials, we've made it easy for them through the Berkshire Hathaway HomeServices REsource Center, an agent favorite. It is the go-to source for creating and sharing eye-catching print and digital collateral in minutes.
AGENT WEBSITES
At PenFed Realty, all agents receive a personal IDX-enabled website that can be enhanced with your own branding and testimonials from Zillow. Plus, you can also use your website to set up clients with property alerts and email drip campaigns to stay in constant touch.
Curious about other technologies we offer?
COACHING and training
surge 3E: envision, engage, elevate.
At PenFed Realty, our Surge 3E coaching program utilizes the proven techniques and battle-tested practices of renowned real estate coach Jared James. Jared's virtual coaching program and Blueprint for Real Estate Success course are provided to our agents for FREE—a savings of $499.
But that's not all. Our Surge accountability groups, held in each of our offices, provide guidance, support and inspiration for agents who want to accelerate their growth.
TECHNOLOGY TRAINING
SALES SOLUTIONS
Whether you need a complete introduction to all of our tools or simply a refresher for one, our regularly-scheduled Sales Solutions webinars and live, in-office workshops are a convenient way to learn. Even better, the webinars are recorded so agents can view them at their convenience.
TRAINING LIBRARY
Our agents have 24/7 access to the PFR Training Library, our FREE online learning portal that offers 60 to 90 second videos that give our agents step-by-step instructions on specific tasks—from adding contacts to their CRM to creating contracts in Docusign.
Want to know more about our coaching and training programs?
CELEBRATION
We are constantly celebrating our agents—every day, every month, and every year. From pizza gatherings in the office to awards ceremonies worthy of the Golden Globes, we recognize our agents' hard work, dedication, and accomplishments in all ways, large and small.
LOCATIONS
ABOUT US
berkshire hathaway homeservices
#5
World’s Most Admired Companies
#4
World’s Most Respected Companies
CONSUMERS HAVE SPOKEN...
AGAIN!
Berkshire Hathaway HomeServices named “Most Trusted Real Estate Brand” and “Real Estate Agency Brand of the Year” in the 2020 Harris Poll EquiTrend® Study.
penfed realty
2
#
Gross Closed
Commissions
4
#
3
#
Total Closed
Units
POWERFUL PROMOTIONS
Thanks to our partnership with our parent company, PenFed Credit Union, PenFed Realty agents can take advantage of powerful programs and promotions to make it easier for their clients to reach their financial goals.
RENOWNED REPUTATION
Established in 1935, PenFed Credit Union provides services for over 2 million members & manages $25 billion in assets.
Sunshine Kids Foundation and PenFed Foundation
PenFed Realty believes in giving back to the community through our support of the Sunshine Kids and PenFed Foundation. The Sunshine Kids is dedicated to providing activities and support to children with cancer, and PenFed Foundation helps empower military service members, veterans, and their families with the skills and resources to realize financial stability and opportunity.
Largest Independently
Owned Brokerage
WANT TO LEARN MORE?
CONTACT US!
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