We take perfect care of our agents so they can take perfect care of their clients.
Join the winning real estate team.
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WHY PENFED REALTY?
At Berkshire Hathaway HomeServices PenFed Realty, we MAKE IT EASY for our agents to succeed.
Agents who join us grow their business an average of 36% their first year
Our average productivity per agent (PPA) is 47% above the industry average
We have the highest level of support in the industry with a 1:10 staff to agent ratio
MEET a few OF OUR TOP AGENTS
PLUS A FEW MORE
YOUR TIME IS MONEY. So why spend time and money designing brochures, marketing your listings, or managing your transactions when you could be meeting clients and generating more business instead? At PenFed Realty, you can outsource services such as property marketing, transaction processing, design services, and video production (among other things) to your in-house team.
We call it "in-sourcing."
Each of our offices is staffed with an Agent Services Administrator, ready to lend a hand with your long and never-ending To-Do list. They are ready to provide assistance with:
Marketing your listings
Processing your transactions
And whatever else you need
PenFed Realty MAKES IT EASY for our agents to promote their listings, process transactions and build their brand with RECS—our Real Estate Concierge Services! On the RECS Store, our agents can order transaction coordination, listing coordination and creative services at below-market prices.
EASILY PROMOTE LISTINGS
Complete "Just Listed," “Just Sold” and “Price Reduced” marketing package
One-week company-paid digital ad campaign, on social media and popular websites
Global syndication on over 36,000 websites
EXPERT LISTING-TO-CLOSE TRANSACTION COORDINATION
From initial client communication to scheduling settlements (and everything in between)
Experienced team of transaction coordinators
Two packages to choose from
YOUR VERY OWN IN-HOUSE MARKETING TEAM
Brand identification and creation: logo, tagline, flyers and more
Custom anything: flyers, brochures, open house materials and anything else you need
OUR AGENTS' TECH FAVORITES
Are you working for your brokerage or is your brokerage working for you? At PenFed Realty, we provide our agents with best-in-class tools and technology that work FOR THEM. Here are our agents' favorites.
INTERACTIVE LISTING PRESENTATIONS
We make it easy for our agents to create powerful, impactful, and interactive listing presentations that are perfect for virtual and face-to-face meetings. Our beautifully-designed listing presentations are connected directly to the MLS and provide powerful insights into the market and local comparables.
automated LISTING PROGRAM
As a PenFed Realty agent, each of your listings receives one week of FREE digital advertising on the open Internet and social media, targeted to high-propensity buyers within a 15-mile radius of the property. In addition, through the power of retargeting, our program also generates a free digital branding ad campaign for you.
Stunning marketing materials "automagically" created for you! Plus, freshly updated materials when your listing is Just Listed, Just Sold, Open House, or Price Reduced. All you have to do is enter your listing into the MLS as you normally do, and soon after you will receive an email with links to your materials such as social media graphics, a single property website, postcards, flyers & more! Need to tweak your design or swap some photos around? All of your pieces can be edited to best showcase your listing.
MARKETING RESOURCE CENTER
For agents who prefer to create their own marketing materials, we've made it easy for them through the Berkshire Hathaway HomeServices REsource Center, an agent favorite. It is the go-to source for creating and sharing eye-catching print and digital collateral in minutes.
At PenFed Realty, all agents receive a personal IDX-enabled website that can be enhanced with your own branding and testimonials from Zillow. Plus, you can also use your website to set up clients with property alerts and email drip campaigns to stay in constant touch.
COACHING and training
Our coaching and training programs—provided at no additional charge to our agents—utilize proven techniques and battle-tested practices designed to grow your business and keep you up-to-date on the latest and greatest in the industry.
Envision, engage and elevate with Surge—our powerful group coaching program that helps our agents fulfill their professional ambitions, ensure their continued growth and produce faster results. Surge groups meet weekly in our branch offices to work through scenarios, share ideas and learn best practices. We also produce Surge30, our TED Talk-style show starring our top agents and thought leaders. Cost to agents: company-paid.
We cultivate outstanding real estate agents through our CORE program, which addresses the professional development needs of our newly-licensed and veteran agents.
Whether you need a complete introduction to all of our tools or simply a refresher for one, our regularly-scheduled Sales Solutions webinars and live, in-office workshops are a convenient way to learn. Even better, the webinars are recorded so agents can view them at their convenience.
Our agents have 24/7 access to the PFR Training Library, our FREE online learning portal that offers 60 to 90 second videos that give our agents step-by-step instructions on specific tasks—from adding contacts to their CRM to creating contracts in Docusign.
We are constantly celebrating our agents—every day, every month, and every year. From pizza gatherings in the office to awards ceremonies worthy of the Golden Globes, we recognize our agents' hard work, dedication, and accomplishments in all ways, large and small.
berkshire hathaway homeservices
World’s Most Admired Companies
World's Largest Public Companies
(Forbes 2022 Global 2000)
CONSUMERS HAVE SPOKEN...
Berkshire Hathaway HomeServices named “Most Trusted Real Estate Brand” and “Real Estate Agency Brand of the Year” in the 2020 Harris Poll EquiTrend® Study.
Thanks to our partnership with our parent company, PenFed Credit Union, PenFed Realty agents can take advantage of powerful programs and promotions to make it easier for their clients to reach their financial goals.
Established in 1935, PenFed Credit Union provides services for over 2 million members & manages $25 billion in assets.
Sunshine Kids Foundation and PenFed Foundation
PenFed Realty believes in giving back to the community through our support of the Sunshine Kids and PenFed Foundation. The Sunshine Kids is dedicated to providing activities and support to children with cancer, and PenFed Foundation helps empower military service members, veterans, and their families with the skills and resources to realize financial stability and opportunity.
WANT TO LEARN MORE?
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