We take perfect care of our agents so they can take perfect care of their clients.
Join the winning real estate team.
CONTACT US TO SEE
WHAT'S POSSIBLE
Or Call: 931-503-8000
WHY PENFED REALTY?
36%
MORE GROWTH
Agents who join us grow their business an average of 36% their first year
MORE PRODUCTIVITY
47%
Our average productivity per agent (PPA) is 47% above the industry average
MORE SUPPORT
10:1
We have the highest level of support in the industry with a 10:1 agent-to-staff ratio
AGENT BENEFITS
Berkshire Hathaway HomeServices PenFed Realty focuses on agents first and we understand that health insurance can be a large barrier to real estate agents. We also know that if you don’t have your health, nothing else matters. We know that agent’s needs are never one size fits all. Our focus in creating our benefits platform was to provide our agents access to health, vision, dental, and even supplemental insurance that meets your individual needs.
WHAT OUR AGENTS SAY
When I hear the name Berkshire Hathaway HomeServices PenFed Realty, I don't think of just a real estate company. I see a family of agents that are a part of it. There is no competition in our office and nobody is looking to outdo or out-sell anybody else.
We are about family and relationships and we live that in our daily lives and with each family that we help in our business. We are each other's biggest cheerleaders and want nothing but success for each other. The family atmosphere that our office has is like none other and I'm proud to be included with the amazing agents that have chosen to call Berkshire Hathaway home.
— Amber Proctor, REALTOR®
WE SUPPORT OUR HEROES
Real Heroes, a program offered through PenFed Realty, supports active duty service members, veterans and military spouses thinking of transitioning to a career in real estate.
Among its offerings, Real Heroes:
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Removes financial barriers by covering the upfront costs in securing a real estate license, up to $2,500.*
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Includes on-the-job support and coaching to help you launch a successful, satisfying career.
*A two-year commitment is required to take advantage of the full amount of $2,500. Funds must be returned if the recipient does not remain an active PenFed Realty sales associate for two years ,or if the recipient is not the PenFed Realty sales associate of record for two closings within the first two years of beginning the Real Heroes program. Recipient will not be responsible for returning any funds received if recipient or recipient’s spouse is deployed to an area where PenFed Realty does not have a real estate brokerage within 30 miles. Terms and conditions apply. Equal Opportunity Employer: m/f/v/d.
UNPARALLELED SUPPORT
YOUR TIME IS MONEY.
So why stress over designing brochures, marketing your listings, or managing your transactions when you could be meeting clients and generating more business instead?
At PenFed Realty, you can outsource services such as property marketing, transaction processing, design services, and video production (among other things) to your in-house team.
We call it in-sourcing.
OFFICE SUPPORT
Each of our offices is staffed with an Agent Services Administrator, ready to lend a hand with your long and never-ending To-Do list. They are ready to provide assistance with:
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Marketing your listings
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Processing your transactions
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Administrative tasks
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Commission processing
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Office procedures
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And whatever else you need
BUSINESS SUPPORT
PenFed Realty MAKES IT EASY for our agents to promote their listings, process transactions and build their brand with RECS—our Real Estate Concierge Services! On the RECS Store, our agents can order transaction coordination, listing coordination and creative services at below-market prices.
LISTING COORDINATION
TRANSACTION COORDINATION
CREATIVE SERVICES
PROMOTE YOUR NEW LISTINGS AUTOMATICALLY
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Complete "Just Listed," “Just Sold” and “Price Reduced” marketing package
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One-week company-paid digital ad campaign, on social media and popular websites
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Global syndication on over 36,000 websites
EXPERT LISTING-TO-CLOSE TRANSACTION COORDINATION
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From initial client communication to scheduling settlements (and everything in between)
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Experienced team of transaction coordinators
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Two packages to choose from
YOUR VERY OWN IN-HOUSE MARKETING TEAM
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Brand identification and creation: logo, tagline, flyers and more
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Custom anything: flyers, brochures, open house materials and anything else you need
OUR AGENTS' TECH FAVORITES
Are you working for your brokerage or is your brokerage working for you? At PenFed Realty, we provide our agents with best-in-class tools and technology that work FOR THEM. Here are our agents' favorites.
INTERACTIVE LISTING PRESENTATIONS
We make it easy for our agents to create powerful, impactful, and interactive listing presentations that are perfect for virtual and face-to-face meetings. Our beautifully-designed listing presentations are connected directly to the MLS and provide powerful insights into the market and local comparables.
AUTOMATED LISTING PROGRAM
As a PenFed Realty agent, each of your listings receives one week of FREE digital advertising on the open Internet and social media, targeted to high-propensity buyers within a 15-mile radius of the property. In addition, through the power of retargeting, our program also generates a free digital branding ad campaign for you.
MARKETING AUTOMATION
Stunning marketing materials automatically created for you! Plus, freshly updated materials when your listing is Just Listed, Just Sold, Open House, or Price Reduced. All you have to do is enter your listing into the MLS as you normally do, and soon after you will receive an email with links to your materials such as social media graphics, a single property website, postcards, flyers & more! Need to tweak your design or swap some photos around? All of your pieces can be edited to best showcase your listing.
MARKETING RESOURCE CENTER
For agents who prefer to create their own marketing materials, we've made it easy for them through the Berkshire Hathaway HomeServices REsource Center, an agent favorite. It is the go-to source for creating and sharing eye-catching print and digital collateral in minutes.
AGENT WEBSITES
At PenFed Realty, all agents receive a personal IDX-enabled website that can be enhanced with your own branding and testimonials from Zillow. Plus, you can also use your website to set up clients with property alerts and email drip campaigns to stay in constant touch.
COACHING AND TRAINING
Our coaching and training programs—provided at no additional charge to our agents—utilize proven techniques and battle-tested practices designed to grow your business and keep you up-to-date on the latest and greatest in the industry.
BUSINESS COACHING
Envision, engage and elevate with Surge—our powerful interview series that helps our agents fulfill their professional ambitions, ensure their continued growth and produce faster results. We interview the top agents in the company to find the secrets and strategies they are using in today's market, and the ways that you can implement them into your business NOW.
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In 2024, Surge was focused on how to make you distinct from the crowd, highlight your strengths, and ultimately, win more business.
PROFESSIONAL DEVELOPMENT
We cultivate outstanding real estate agents through our CORE program, which addresses the professional development needs of our newly-licensed and veteran agents.
TECHNOLOGY TRAINING
SALES SOLUTIONS
Whether you need a complete introduction to all of our tools or simply a refresher for one, our regularly-scheduled Sales Solutions webinars and live, in-office workshops are a convenient way to learn. Even better, the webinars are recorded so agents can view them at their convenience.
TRAINING LIBRARY
Our agents have 24/7 access to the PFR Training Library, our FREE online learning portal that offers 60 to 90 second videos that give our agents step-by-step instructions on specific tasks—from adding contacts to their CRM to creating contracts in Docusign.
CELEBRATION
We are constantly celebrating our agents—every day, every month, and every year. We recognize our agents' hard work, dedication, and accomplishments in all ways, large and small.